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Power Concepts: Develop Winning Marketing Concepts That Drive Your Business

by Paul Rienzo

Develop winning marketing concepts that drive your business.Business is plagued by bad concepts today. Many concepts don't meet forecasting objectives. Ones that do aren't driving strategy and execution, despite scoring big in quantitative testing. Learn how to drive all aspects of your business at any stage of development. After reading this book, you'll know how to write concepts that:- Have a Big Idea - Learn the 5 types of Big Ideas- Have inescapable relevance - Using Naked Truths about consumer needs, market forces and remedies- Make a promise internalized by consumers - Translate objective facts into subjective meaning- Use contrast to impress - how to find stark differences- Are unexpectedly simple and concise - Say it all in 75 words or less- Persuade at emotional and functional levels - Learn the 5 Sways

Genre: Business & Finance, Business Life, Marketing & Sales, Nonfiction
Size: 156 pages
Free download for Kindle from 14 February 2020 onward  


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